Institute for CancerCHILDHOOD CANCER AWARENESS DAY
CHILDHOOD CANCER AWARENESS DAY
RENO, Nev. – (August 31, 2007) – In accordance with September’s National Childhood Cancer Awareness Month and for the first time in history, northern Nevada organizations that support families afflicted with childhood cancer are uniting with medical professionals, families, patients and survivors to help increase awareness that will lead to a cure for children with cancer.
Childhood Cancer Awareness Day will be held Saturday, Sept. 8, from 1-3 p.m. in Reno’s Pickett Park, 1198 Mill Street (located across from Renown Regional Medical Center). The free event will be open to the public and will host a variety of games, prizes, kids activities, speakers, resource booths and snacks. The primary focus of the event will be on local resources and local families in the fight against cancer along with raising awareness and speaking out against the decline in federal research funding.
“We are fortunate to have the knowledge and resources to provide treatment to children and adolescents with cancer, and, in fact, the majority of them will become long term survivors,” said Caroline Hastings, MD, pediatric oncologist/hematologist, Children’s Hospital and Research Center – Oakland. “A true challenge for us remains the ability to ensure that all children with cancer and blood diseases have access to quality and compassionate care in their communities. This challenge requires us to engage the community in the awareness of the diseases, therapies, and resources that these children and their families need to optimize their chances of being one of those survivors.”
Childhood cancer is the number one disease-related killer of children. Cuts proposed for the National Cancer Institute will reduce its research funding for children’s cancer. For the 40,000 children living with cancer and the 12,500 diagnosed each year, the decrease in federal funding for childhood cancer clinical research puts children at tremendous risk.
“There are over 45 children diagnosed with hematologic disorders and childhood cancer each year in our region,” said Linda Ferris, PhD, vice president of the Renown Institute for Cancer. “And with treatments lasting anywhere from one to five years, that number is compounded to an estimated 150 patients. As the title sponsor for the event, our Institute for Cancer is hoping to bring a full-time pediatric oncologist to northern Nevada to meet these needs.”
Renown Regional Medical Center was the first hospital recognized by the American College of Surgeons for comprehensive cancer care and has maintained that designation for nearly 20 years.
“During the month of September, we must join others across the nation and gain support in the northern Nevada community to help make childhood cancer an urgent national priority,” said Lizzie Dalton, event chairperson, The Keaton Raphael Memorial. “Together, we will send a message to our top decision makers to provide critical funding for research, improved treatment and information, and most importantly, to continue to provide hope to families fighting childhood cancer.”
Renown Health is the only sponsor of the event. Organizations that have united to create the special day are Angel Kiss Foundation, Builders Association Charity, For Kids Foundation, Give Hope Foundation, Keaton Raphael Memorial, Make-A-Wish Foundation, Nevada Cancer Institute, Reno Cancer Foundation, Ronald McDonald House and The Solace Tree.