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Renown and Thousands of Top U.S. Hospitals Encourage Everyone to #MaskUp

November 19, 2020

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Growing numbers of COVID-19 cases and deaths are troubling; facemasks can slow the trend.

100 of the nation’s top health care systems, representing thousands of hospitals in communities across the U.S., have come together with an urgent plea for all Americans – mask up, because wearing a facemask is our best chance at slowing the surging COVID-19 pandemic now.

More than 11.5 million Americans have tested positive for the virus – including an additional one million in just the past week – leading to nearly 250,000 deaths.

The current trends are daunting and frightening. If the nation stays on its current course, hospital leaders are increasingly concerned that more healthcare facilities will be overwhelmed as shortages of healthy caregivers make it difficult to handle a rapidly increasing number of patients. Unfortunately, this is already happening in parts of our country.

The next several months will be critical. Though there has been positive news about vaccine development, no one knows when those vaccines will be ready for widespread use. In the meantime, everyone must remain vigilant, take precautions and follow public health orders.

The country has reached a tipping point. The power to do what is right is now in the hands of everyone everywhere.

Beginning today, a public service message will run in The New York Times, USA Today, The Wall Street Journal, The Washington Post and The Los Angeles Times. Additionally, leading hospitals and health systems across the country will continue to unite to share these messages regionally.

The message reads:

“As the top nationally-ranked hospitals, we know it’s tough that we all need to do our part and keep wearing masks. But, here’s what we also know: The science has not changed. Masks slow the spread of COVID-19. So, please join us as we all embrace this simple ask: Wear. Care. Share with #MaskUp. Together, wearing is caring. And together, we are saving lives.”

In an effort to reach a broader audience, the public service effort will also include messages on digital platforms, social media, online information, links to vital health resources and more. 

Combining resources demonstrates that these health organizations are working together, will accomplish this today and will get through this together.

The U.S. Centers for Disease Control and Prevention points to recent studies that have shown facemasks successfully limit spread of the COVID-19 virus. Wearing facemasks protect in key ways: by protecting the wearer against inhalation of harmful pathogens and particulates and by preventing exposure of those around the wearer.

In addition to masking, the CDC suggests that everyone minimize the number of non-household contacts, maintain a physical distance of at least six feet, and limit the amount of time around others, especially while indoors and in poorly ventilated areas. For further information about masking guidelines – how to choose a mask, how to properly wear a mask – visit the CDC website.

 


 

About us: www.everymaskup.com is a collaboration of 100 leading health systems representing thousands of hospitals across the U.S. joining together to create messages for the betterment of communities they serve. The impetus for this, and other public service campaigns to follow, came from a group of health care marketing and communications executives meeting for a decade and reengaged weekly since the COVID-19 pandemic began. The goal is to share knowledge and experience, best practices, strategies and resources - knowing they can accomplish more together. Founded and led by Rhoda Weiss, Ph.D., Los Angeles-based national health care leader and consultant, the expanded coalition is partnering with Cleveland Clinic Chief Marketing and Communications Officer Paul Matsen and his team for this effort. Additionally, hospitals and health systems on a regional basis continue to come together to send messages like these of prevention and safety, hope and healing, life and death, care and caring.


Media Contacts:

Rhoda Weiss

M: 310-945-6730

E: rhoda@rhodaweiss.com

Angie Kiska

M: 216-312-9170

E: kiskaa@ccf.org

 


 

The following hospitals and health systems to spread this message across the country.

 

AdventHealth

Nemours Children's Health System
Adventist Health NewYork-Presbyterian
Allegheny Health Network Northwell Health
Atrium Health  Northwestern Medicine
Avera Health Norton Healthcare
Banner Health Ochsner Health
Baptist Health Northeast Florida OhioHealth 
Baylor Scott & White Health Oregon Health & Science University
BJC HealthCare
OSF HealthCare
Bon Secours Mercy Health OU Health 
Boston Children's Hospital  PeaceHealth
Cedars-Sinai  Penn Medicine 
Children’s Hospital Los Angeles Penn State Health
Children’s Hospital of Philadelphia Providence 
Children's Hospital of Orange County Renown Health
Children's National Hospital  Roswell Park Comprehensive Cancer Center
ChristianaCare Rush University System for Health
Cincinnati Children’s Hospital Medical Center RWJ Barnabas Health
City of Hope Saint Luke's Health System (Kansas City, MO)
Cleveland Clinic SCL Health
CommonSpirit Health Scripps Health
Community Health Systems Sharp HealthCare
Cooper University Health Care Southwestern Health Resources
Dana-Farber Cancer Institute SSM Health
Dartmouth-Hitchcock Health  St. Elizabeth Healthcare
Duke Health  St. Jude Children’s Research Hospital 
Emory Healthcare St. Luke's Hospital (St. Louis) 
Geisinger Stanford Health Care
Hackensack Meridian Health Sutter Health
HCA Healthcare Temple Health 
Inspira Health Texas Health Resources
Intermountain Healthcare The Christ Hospital Health Network
Jefferson Health The Ohio State University Wexner Medical Center
Johns Hopkins Medicine The University of Texas MD Anderson Cancer Center
Kaiser Permanente ThedaCare
Keck Medicine of USC TriHealth (Cincinnati)
LifePoint Health Trinity Health 
Mass General Brigham UC Davis Health
Mayo Clinic UCHealth
MedStar Health UC Health CINCINNATI
Memorial Hermann UC San Diego Health 
Memorial Sloan Kettering Cancer Center UChicago Medicine 
MemorialCare (Southern California) UCI Health
Mercy UCLA Health
Michigan Medicine UCSF Health
Mount Sinai Health System UNC Health
National Jewish Health  University of California Health
Nationwide Children's Hospital University Hospitals (Cleveland)
Nebraska Medicine University of Iowa Health Care 
  Virtua Health 

 

Media Contact

Renown Public Relations

M: 775-691-7308

E: news@renown.org