Improving Online Access and Information About Physicians and Hospital Services for Nevadans
November 17, 2021
Renown recognized nationally for having "Best Website" and COVID-19 microsite for health care information.
The internet is now the No. 1 source consumers turn to for information about physicians and hospitals, according to a Professional Research Consultants report. Of the 1,000 consumers interviewed, 72% of consumers use the internet to find healthcare information, up from 60 percent in 2015. The top five reasons people use the internet for healthcare information are to:
- Research a diagnosis or condition: 87 percent;
- Research prescribed medications: 82 percent;
- Check for symptoms: 74 percent;
- Research quality service of physician: 50 percent;
- Search for a new physician: 50 percent.
In addition, fifty-three percent of consumers spoke to a physician about information or treatments they found on the internet.
"With the web becoming an increasingly popular source of medical information for today's patients, we are working with partners to build a better website that is easier to use and providers a better experience," said Tony Slonim, MD, DrPH, President & CEO of Renown Health. "Sometimes, people need help or answers in the middle of the night. It is important to have information that is available 24 hours a day and in one convenient location."
The new renown.org website created by Renown Health's Marketing and Communications Team in partnership with americaneagle.com web design won the highest level national award, Platinum for "Best Overall Internet Site," at the eHealthcare Leadership Awards ceremony on Nov. 4 at the 25th annual Digital Healthcare Internet Conference (HCIC) in Las Vegas. The awards program honors the very best websites and digital communications of healthcare, pharmaceutical/medical equipment firms across the U.S.
In addition, Renown Health won a Platinum award and "Best Landing Page/Microsite" for their COVID-19 microsite.
"During this unprecedented time of the COVID-19 pandemic, expert digital communications skills and efforts have been critical to helping healthcare organizations save lives and protect communities all around the country," said Jane Weber Brubaker, Chair, eHealthcare Leadership Awards and Executive Editor, Plain-English Health Care. "The internet holds the potential promise of improved patient outcomes, especially when one is faced with a critical or life-threatening disease or condition. Appropriate and timely access to health information helps support optimal treatments, optimal care, and improved outcomes for a patient."
The eHealthcare Leadership Awards is a leading awards program that recognizes the very best websites, digital communications, and business improvement initiatives of a wide range of healthcare organizations.
This year's judging focused on factors that included delivery of strong healthcare content, interactivity, medical care support, and integration with the organization's operations, as well as strength of website design, ease of navigation, and digital accessibility. The Best Overall Internet Site category had to address more than 40 factors from the judges.
Furthermore, Siteimprove, a multi-national software-as-a-service company, provided an accessibility score for entries in the Best Mobile Website and Best Overall Internet categories. Renown Health's accessibility was first weighted and then combined with the judge's scores against the specific criteria for each category to calculate the final score. Winning this award is a true testament to Renown's focus on designing ADA (Americans with Disabilities Act) compliant websites.
Tony Svanascini, Americaneagle.com's CEO, said, "We are elated to have our partners at Renown Health win a 2021 eHealthcare Leadership Award. Renown's website redesign was truly a team effort and exemplifies the hard work and determination of everyone involved."
"Through our website or our "digital front door," we welcomed over 2.2 million visitors over the past year to renown.org. Our greatest joy is to know we are helping others get the help they need," says Suzanne Bharati Hendery, MA, APR, Chief Communications & Customer Officer, Renown Health. "We are always looking for ways to make health care more convenient and delightful. Being able to quickly provide answers to questions, being able to quickly connect people to a medical provider or service, and allowing people to get care from their couch, in a way that is easy and delightful, is our goal."
Renown Health was the only health care system in Nevada to be honored, ranking alongside other national health leaders including UCLA Health, Stanford, Geisinger, Oschner, Providence and Mount Sinai.
"Our employees are very proud of the work they do for our community. Our team is proud to help tell this story through our website. To be recognized at a national scale is always gratifying and motivates us to continue to create reliable online portals to serve our customers," says Cristal Herrera Woodley, MBA, Director of Marketing and Communications.
The 2021 eHealthcare Leadership Awards recognized winners in 22 different categories with more than 250 organizations receiving recognition for their outstanding work. Winners of Platinum, Gold, Silver and Distinction awards represent 18 industry classifications, from hospitals and health systems to pharmaceutical firms and medical device companies.
About Renown Health
Renown Health is a locally governed, not-for-profit integrated healthcare network serving norhtern Nevada, Lake Tahoe and northeast California. In U.S. News and World Report Best Hospital rankings, Renown Regional Medical Center was listed #1 in the State of Nevada. Renown has a long tradition and commitment to improve the care and the health of our community. Renown is currently enrolling participants in the world's largest community-based genetic population health study, the Health Nevada Project®. For more information, visit renown.org.
Americaneagle.com is a full-service, global digital agency based in Des Plaines, Illinois that provides best-in-class web design, development, hosting, post-launch support, and digital marketing services. Currently, Americaneagle.com employs 600+ professionals in offices around the world including Chicago, Cleveland, Dubai, Dallas, London, Los Angeles, New York, Nashville, Washington DC, Switzerland, and Bulgaria. Some of their 2,000+ clients include Dairy Queen, FASTSIGNS, Soletrader, WeatherTech and the American Management Association. For additional information, visit www.americaneagle.com.
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