Renown Health has earned a national Inclusive Marketing Award from Ragan Communications and PR Daily, one of the communications industry's most respected publications, for its "Contigo en la Lucha" Spanish language marketing and communications campaign. The award was presented on June 18 at Ragan PR Daily's 2026 Marketing, Content Marketing and Social Media Awards luncheon in New York City.
"Contigo en la Lucha" is a transcreation of Renown's "Fight the Good Fight" brand campaign, reimagined for Spanish-speaking patients and communities across northern Nevada. Rather than a direct translation, the campaign was rebuilt from the ground up to reflect the cultural values, language and lived experiences of northern Nevada's Hispanic and Latino communities — delivering Renown's core message of health advocacy in a way that is both authentic and resonant.
"This recognition reflects the heart of what 'Contigo en la Lucha' was always about — showing up for our SpanishRemp-speaking neighbors the same way we show up for every patient we serve," said Cristal Herrera Woodley, MBA, Chief Marketing and Customer Experience Officer at Renown Health. "Transcreating our 'Fight the Good Fight' campaign wasn't just a language exercise. It was a commitment to making sure our community sees themselves in our brand and trusts us as their partners in health. As a Latina, I knew firsthand how powerful it is to receive health information in your own language, delivered with cultural understanding rather than just accuracy.”
Renown was recognized alongside national brands including Adobe, Samsung Electronics America and Hyundai Hope on Wheels, earning the Inclusive Marketing honor as the only Nevada-based health system among this year's marketing award winners.
The "Contigo en la Lucha" campaign spans marketing, community outreach and patient communications developed to build trust with Spanish-speaking audiences who have historically faced barriers to accessing quality healthcare. What began as a small, targeted initiative has grown into a permanent and expanding pillar of Renown's marketing and communications strategy embedded across channels, campaigns and community programming organization-wide.
"When we launched 'Contigo en la Lucha,' we hoped it would resonate. What we didn't anticipate was how profoundly it would grow into a campaign that now shapes how we communicate across our entire organization," said Michelle Luna Toscano, Senior Marketing Business Partner at Renown Health. "Seeing this work evolve from a focused initiative into a permanent part of how Renown shows up for its community has been one of the most rewarding experiences of my career. This recognition validates what our team believed from the start — that meeting patients in their language and their culture is not a niche strategy. It is simply good marketing, and more importantly, it is the right thing to do."
The campaign reflects Renown's broader organizational commitment to health equity and reducing disparities in access to care for Nevada's diverse communities. As bilingual Latina marketing professionals in healthcare, Woodley and her team bring both personal and professional understanding to the work of reaching patients in culturally meaningful ways, an approach that has resonated far beyond its original scope.
PR Daily's 2026 Marketing Awards recognized standout work across more than 25 categories, with winners selected from a competitive national field of brands, agencies and health systems.
For more information on the 2026 Content Marketing Award winners, visit Ragan PR Daily.
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About Renown Health
Renown Health is Nevada’s largest, not-for-profit integrated academic healthcare network serving Nevada, Lake Tahoe, and northeast California. With a diverse workforce of more than 8,000 employees, Renown has fostered a longstanding culture of excellence, determination, and innovation. The organization comprises a trauma center, two acute care hospitals, a children’s hospital, a rehabilitation hospital, a medical group and urgent care network, and the locally owned not-for-profit insurance company, Hometown Health. Renown is currently enrolling participants in a community-based genetic population health study, the Healthy Nevada Project®. To join the Renown Health team, visit renown.org/careers.
About Ragan Communications and PR Daily
Ragan Communications has been delivering trusted news, training and intelligence for more than 60 years to internal and external communicators, HR professionals and business leaders. Its daily news sites, PRDaily.com and Ragan.com, are read by more than 600,000 internal and external communicators monthly. Ragan’s Communications Leadership Council is one of the fastest-growing membership groups for communications executives, and its conferences, webinars and workshops are attended by more than 5,000 communicators a year. Ragan Training is the leading learning portal among communicators, offering more than 800 hours of training and development for communicators. Ragan is also the producer of Communications Week, which is held each November. Headquartered in Chicago, with team members spanning the country and loyal customers worldwide. Visit us at ragan.com.
