Renown Promotes Cristal Woodley to Vice President of Marketing & Communications
January 5, 2026
Renown Health announces the promotion of Cristal Woodley, MBA, to Vice President of Marketing and Communications, recognizing her leadership, strategic vision and impact in advancing the organization’s brand, reputation and community engagement. Ms. Woodley formerly served as Senior Director of Marketing & Communications.
Driving Growth, Engagement and Brand Excellence
In her expanded role, Ms. Woodley will oversee marketing, communications, brand strategy, digital engagement, internal communications, physician outreach and recruitment marketing for Renown Health.
“Cristal leads with integrity, collaboration and a genuine commitment to people. She has built a strong, high-performing team and is trusted partner to leaders across Renown,” said Suzanne Hendery, Chief Marketing & Customer Experience Officer. “Cristal deeply understands our mission and the communities we serve, and she has an incredible ability to bring people together and accomplish outstanding results. Her promotion reflects her impact and the confidence we have in her continuing to elevate Renown with the communities we serve.”
Ms. Woodley has played a key role in advancing Renown’s integrated marketing communications, supporting major organizational objectives, partnerships, service line growth, employee recruitment, digital and web strategy and community outreach, and Renown’s strategic plan.
Over the past decade, Ms. Woodley has made substantial contributions to Renown Health in her current role as well as previous roles, including Director of Marketing and Customer Engagement, Manager of Web and Digital Marketing, Marketing Business Partner, Web Coordinator and Marketing Intern.
Ms. Woodley holds an MBA in IT Management from Western Governors University and a dual BS in Accounting and Information Systems from the University of Nevada, Reno. Ms. Woodley is a native Nevadan, and serves on the Board of Big Brothers, Big Sisters.
About Renown Health
Renown Health is the region’s largest, locally governed, not-for-profit academic health care network serving Nevada, Lake Tahoe, and northeast California. With a diverse workforce of more than 8,000 employees, Renown has fostered a longstanding culture of excellence, determination, and innovation. The organization comprises a trauma center, two acute care hospitals, a children’s hospital, a rehabilitation hospital, a medical group and urgent care network, and the locally owned not-for-profit insurance company, Hometown Health.
Today, Renown Health released its 2027-2029 Community Health Implementation Strategy, outlining how the health system will work alongside community partners to address the most pressing health needs identified through the 2026 Community Health Needs Assessment (CHNA). Additionally, applications are now open for Renown's 2027 grant cycle. As northern Nevada's largest independent, locally owned not-for-profit academic health system, Renown Health reinvests 100% of its profits back into programs, services and partnerships that improve community health.
"The Community Health Needs Assessment helped us understand where our community faces the greatest challenges and opportunities," said Brian Erling, MD, MBA, President and CEO, Renown Health. "Our implementation strategy represents our commitment to action. Through collaboration, investment and measurable goals, we will continue working alongside community partners to improve health outcomes across northern Nevada. As a not-for-profit academic health system, this work is imperative to our commitment to improving our community's health and ensuring our resources are directed toward areas of greatest need.”
The three-year strategy focuses on four priority areas identified through the CHNA: mental health, access to health services, economic stability, and health risk behaviors and early detection. To support implementation of these priorities, Renown is opening applications for community funding opportunities designed to advance local solutions to identified health needs.
The 2027-2029 Community Health implementation strategy is available here.
“As Nevada's only not-for-profit academic health system, we are living up to our commitment of expanding access in order to meet the healthcare needs of our rapidly growing community,” said Brian Erling, MD, MBA, President and CEO of Renown Health. “Our plan to expand access to pediatric care through the Golisano Children's Hospital focuses on bringing new and advanced pediatric care options. Additionally, it prioritizes training and recruiting the best talent to our community through our academic integration with the University of Nevada, Reno School of Medicine.”
Expanding not-for-profit mission by providing essential and advanced care to the community with primary care, urgent care, medical specialists, pharmacy, imaging and lab beginning in December 2027.
