Renown Health announces the promotion of Cristal Woodley, MBA, to Vice President of Marketing and Communications, recognizing her leadership, strategic vision and impact in advancing the organization’s brand, reputation and community engagement. Ms. Woodley formerly served as Senior Director of Marketing & Communications.
Driving Growth, Engagement and Brand Excellence
In her expanded role, Ms. Woodley will oversee marketing, communications, brand strategy, digital engagement, internal communications, physician outreach and recruitment marketing for Renown Health.
“Cristal leads with integrity, collaboration and a genuine commitment to people. She has built a strong, high-performing team and is trusted partner to leaders across Renown,” said Suzanne Hendery, Chief Marketing & Customer Experience Officer. “Cristal deeply understands our mission and the communities we serve, and she has an incredible ability to bring people together and accomplish outstanding results. Her promotion reflects her impact and the confidence we have in her continuing to elevate Renown with the communities we serve.”
Ms. Woodley has played a key role in advancing Renown’s integrated marketing communications, supporting major organizational objectives, partnerships, service line growth, employee recruitment, digital and web strategy and community outreach, and Renown’s strategic plan.
Over the past decade, Ms. Woodley has made substantial contributions to Renown Health in her current role as well as previous roles, including Director of Marketing and Customer Engagement, Manager of Web and Digital Marketing, Marketing Business Partner, Web Coordinator and Marketing Intern.
Ms. Woodley holds an MBA in IT Management from Western Governors University and a dual BS in Accounting and Information Systems from the University of Nevada, Reno. Ms. Woodley is a native Nevadan, and serves on the Board of Big Brothers, Big Sisters.
About Renown Health
Renown Health is the region’s largest, locally governed, not-for-profit academic health care network serving Nevada, Lake Tahoe, and northeast California. With a diverse workforce of more than 8,000 employees, Renown has fostered a longstanding culture of excellence, determination, and innovation. The organization comprises a trauma center, two acute care hospitals, a children’s hospital, a rehabilitation hospital, a medical group and urgent care network, and the locally owned not-for-profit insurance company, Hometown Health.
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Renown Health Distributes More Than $1 Million to Community Health Agencies
As Reno’s only locally owned, not-for-profit, integrated academic health care network, Renown Health reinvests every dollar earned back into the community — in expertise, technology, treatments, training and research — to improve health and prevent illness.
Today, Renown Health’s senior leadership team, along with the chair and members of the Board of Directors, representing more than 8,000 physicians and employees, gathered to celebrate and support 65 local not-for-profit partners working to address the area’s most critical health care needs and build a healthier Nevada.
“For more than 160 years, Renown Health has worked to improve the health of our community,” said Brian Erling, MD, MBA, president and CEO of Renown Health. “As an essential community asset, and in affiliation with the University of Nevada, Reno School of Medicine, we appreciate the trust placed in us and take this responsibility very seriously. Our commitment has grown and evolved through careful consideration of our community’s most pressing health needs. By partnering with other mission-driven nonprofit organizations, we are working to address these issues, which include expanding access to care, enhancing affordability and ensuring that every person can live their healthiest and best life.”
He added, “Improving the health and wellness of an entire population is not easy. It is a huge task. We know that change is constant, and to take on the challenges ahead, we must work together now, with those in the field, to ensure a bright and healthy future for our kids, grandkids and future generations.”
